By Matthew T. Barrett , Founder of AthleteFi Back in 2014, PremierSports was featured in Technical.ly as the “Match.com of sports.” It was a platform I created early in my career to solve a simple, personal pain point: as an athlete and coach, there wasn’t a reliable way to connect, book, and grow. So I built it. PremierSports became an online destination where youth athletes could find trusted, vetted private coaches in nearly every sport — baseball, squash, archery, football, and more. We didn’t just put names in a database. We onboarded thousands of coaches, verified their credentials, and gave them tools to grow their business. At our peak, we had over 3,000 registered coaches, with hundreds actively using the platform. It was never just about tech — it was about athlete development, mentor relationships, and building a long-term record of growth that could lead all the way to college recruitment. What We Got Right At PremierSports, o...
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