From Web? to Web3

 

Paving the Way for the How the Next Digital Revolution unfolds

by Matthew T. Barrett

A conversation with a journalist from Crypto Slate in 2023 still echoes in my mind. They argued that crypto and Web3 lacked real-world use cases and predicted it would take another ten years for blockchain technology to achieve mainstream adoption on par with the early internet. This thought piece is my response to that skepticism — a challenge to the notion that Web3’s revolution is distant. In fact, we are already moving from a Web2.5 interim phase into what I’d call the “real Web3,” laying the foundation for a new digital era much sooner than many expect.

Rather than an overnight leap, the internet’s evolution from Web2 to Web3 is happening as a gradual transition. The concept of Web2.5 has emerged to describe the bridge between today’s online world and a truly decentralized Web3 future. In this intermediate stage, traditional Web2 platforms and user experiences begin to integrate blockchain elements behind the scenes, easing people into the new paradigm without overwhelming them. Current adoption metrics put things in perspective: there are over 5 billion internet users worldwide, but only on the order of tens of millions of active Web3 users so far. This massive gap underscores both the challenges and the opportunity — billions of people have yet to experience Web3 and stand to benefit once it’s accessible and useful. Mainstream users won’t adopt crypto overnight; they need familiar on-ramps and tangible benefits before embracing full decentralization. Web2.5 is providing those on-ramps, acting as a stepping stone that brings blockchain’s advantages into apps people already use, setting the stage for wider Web3 adoption.

For crypto to truly go mainstream, it must prove its value in everyday life beyond just the realm of financial derivatives and speculative trading. That means building applications that ordinary people find useful and engaging on a daily basis — whether it’s owning a digital collectible in a game, facilitating in real life services, securing personal data and identity through blockchain, or using tokens for loyalty points and rewards at their favorite stores. These real-world use cases show that blockchain is more than an abstract investment vehicle; it’s a tool to enhance experiences people already care about. When someone can seamlessly use a decentralized application to do something practical — send a message, share content, or make an online purchase — without needing to understand the technical details, that’s when “real Web3” has arrived in their lives. The focus now is on developing solutions that blend into the background of daily routines, so that using crypto-powered services feels as normal as browsing the web.

Of course, no matter how innovative a technology is, it won’t gain mass adoption if it’s a pain to use. Today, interacting with many Web3 applications can be intimidating — new users are asked to juggle secret recovery phrases, manage clunky crypto wallets, and pay unpredictable transaction costs just to perform basic actions. Imagine if every text message or social media post required you to unlock a vault and pay a small fee; most people would simply not bother. This is why the next generation of Web3 platforms is laser-focused on removing friction. Developers understand that convenience is king: the user experience must become as smooth as what people already enjoy online.

Encouragingly, we see solutions emerging to make Web3 more user-friendly. For example, some modern blockchain protocols enable gas-free or subsidized transactions, meaning users don’t have to shell out cryptocurrency each time they use a service. Projects are increasingly covering fees on behalf of users under the hood, so that using a decentralized app feels as frictionless as logging into any website. Likewise, wallets and identity tools are becoming more intuitive — some now allow sign-ins with familiar methods (like email, biometrics, or social accounts) instead of forcing every user to manage cryptographic keys. There’s also a push to replace arcane jargon with plain language (think “earning rewards” instead of “staking,” or “digital receipt” instead of “transaction hash”). By relentlessly focusing on user experience and hiding the blockchain complexity behind the curtain, Web3 builders are ensuring that the next wave of dApps won’t require a cryptography manual to use. This kind of simplicity is crucial for bringing millions of everyday people into the fold.

As Web3 matures, it isn’t evolving in isolation. A parallel revolution in artificial intelligence is transforming how we interact with technology, and together Web3 and AI are poised to amplify each other’s impact. Blockchains offer transparent, trustworthy data and decentralized networks, while AI brings intelligence and personalization. In combination, blockchain can provide reliable data for AI to learn from, and AI can help make sense of complex decentralized systems or enhance their security. Imagine intelligent agents autonomously monitoring blockchain transactions for fraud, or AI-driven smart contracts that can adapt to user behavior. We could soon see AI assistants transacting on our behalf via smart contracts, or personalized services that respect privacy because they run on user-controlled data platforms. This fusion of AI and decentralized infrastructure may well define the early Web4 era — a future internet that is not only user-owned but also far more intuitive, responsive, and proactive.

In fact, I’ve always believed that the natural evolution of blockchain would involve large AI models — where distributed ledgers provide the structure and AI provides the adaptability. Back in 2017, while working at Tesla, I even emailed Elon Musk outlining a concept called the T-Token — an energy-based crypto asset designed to function within the Tesla ecosystem. The idea was to merge AI and blockchain to manage and trade stored energy more efficiently. It’s taken nearly eight years, but only now — with the rise of powerful, accessible AI tools — do I see blockchain finally having the runway to reach its true potential. These AI tools are making decentralized apps more intuitive, streamlining onboarding, and enabling personalized experiences without sacrificing user control. AI isn’t just a complement to Web3 — it may be the unlock that brings its boldest visions to life.

For this vision to materialize, standardization and collaboration are key. In the early days of the internet, common protocols like HTTP and TCP/IP allowed different systems to work together, which in turn fueled massive growth. Web3 needs a similar alignment: unified standards across digital identity, asset formats, and security practices so that users enjoy a consistent, interoperable experience no matter which platform or blockchain they’re using. Achieving that requires industry-wide collaboration. Blockchain projects, established tech companies, and regulators must work hand in hand to ensure new decentralized services integrate smoothly with existing systems — and with each other. Partnerships between Web3 innovators and Web2 giants can pair cutting-edge ideas with trusted platforms, smoothing the on-ramp for users who might be wary of unfamiliar technology. Such collective efforts will prevent a fractured ecosystem and instead build a cohesive foundation that people can trust. When the industry speaks a common language and solves problems together, users reap the benefits through systems that just work.

Finally, we must not overlook the human element: education and user empowerment. Even with great apps and slick interfaces, people hesitate to fully adopt what they don’t understand. The early internet faced a similar learning curve — remember when many people didn’t know what an “email” or a “website” was? Similarly, we need to demystify concepts like blockchain, tokens, and smart contracts, explaining them in plain terms and emphasizing the real benefits they bring. This means investing in easy onboarding, clear documentation, and relatable success stories that highlight how these technologies improve lives (for example, showing how a decentralized finance app can offer someone better savings rates, or how an NFT can help an artist earn a living). Grassroots literacy initiatives and community workshops can go a long way in bridging the knowledge gap. The more users feel informed and in control, the more crypto moves from being a scary black box to an empowering tool. When people understand why Web3 matters, they are far more likely to give it a try and stick with it.

In summary, the journey from Web2.5 to a true Web3 — and eventually to Web4 — is already in motion. The issues raised back in that 2023 conversation — like limited use cases, clunky user experiences, and high friction — are now being actively addressed by innovators across the globe. The next digital revolution won’t happen by accident. It will come from deliberate choices and real solutions being built today. If we focus on real utility, reduce friction, embrace AI, set clear standards, and educate users, we can bring blockchain into the mainstream much faster than expected. We don’t have to wait another decade. With a thoughtful and forward-looking approach, Web3 can become a natural part of everyday life. And when it does, we’ll be ready for what comes next. Web4 may be upon us in no time — a moment when technology isn’t just something we use, but something that functions as an extension of our minds. We can all see where this is going: from Web2.5 to real Web3, and then on to Web4, where technologies like Neuralink may help build a future in which human cognition and the internet are deeply intertwined. This evolution could transform the web into a living, thinking layer of reality — one shaped as much by our thoughts and emotions as by code.

It’s Moore’s Law in action, playing out before our eyes.

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